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Buyer’s guide for the best CBD Brands in Europe

How to buy CBD online?

With multitudes of CBD products rising in the market, it can be difficult to find, not only the best product, but also the right product for your case. Here at Info CBD, we provide basic guidelines to understand the basics of medical cannabis. In this page, you will have a buyer’s guide for the ideal brand of CBD in Europe that’s suitable for you. We have also provided a table to simplify the comparison of different brands.

In recent years, the demand for CBD products has seen a drastic rise thanks to the push for legalization of all forms of cannabis and to the growing research supporting the therapeutic benefits of CBD. However, products with CBD can only be legally commercialised in Europe if it contains THC that’s 0.3% as this does not produce any psychoactive effects.

Unfortunately, figuring out where to buy CBD products can be difficult and overwhelming, especially for beginners, but understanding where to look and what to look for can be useful in finding a high quality CBD product that works for you.

However, both internet and local shops are flooded with vendors selling CBD products. But it’s not an easy task to pick one out of the vast choices you have. For this reason, we want to teach our readers about the three main parameters they have to check before buying CBD products:

Dispensaries

Stores that sell cannabis derived products and accessories. They can vary in medical dispensaries, where only accredited cannabis patients can have access to cannabis products, and recreational dispensaries, by providing a marijuana card or prescription. This only exists in legal states that can sell cannabis products to the public, under specific restrictions. In these places, there is no restriction regarding the THC concentration within the cannabis products.

Online CBD shops
As CBD products having concentrations of THC lower than 0.3% are legally commercialised, they are also available for online purchase.
Growshops and Herbalist's shops

While buying locally is a great way to stimulate the local economy, it can be a tricky buying the right CBD product. The simple fact is that retailers simply might not understand the concepts we’ve discussed on every page at Info-CBD. This means they could recommend poor quality products, without even knowing it. Our recommendation is to only buy products from reputable retailers, that sell brands that you’ve previously researched and evaluated.

However, both internet and local shops are flooded with vendors selling CBD products. But it’s not an easy task to pick one out of the vast choices you have. For this reason, we want to teach our readers about the three main parameters they have to check before buying CBD products:

organic cannabis cultivation white icon

Source of Cannabis

3rd party lab analysis white icon

Manufacture Process

brand reputation white icon

Brand Reputation

medical cannabis info white icon 512x512

Our Ranking

Source of Cannabis

One of the most common questions regarding CBD products is, where is CBD extracted from, hemp or cannabis? Also, what is the difference between hemp and cannabis? For decades, the topic of hemp and cannabis has been considered somewhat of a taboo. But as time went on, not only have people become accustomed to using CBD or hemp, but they have also gotten used to using marijuana. So, it is time to clarify what the differences are between the two plants and which one is the best source for CBD.

Hemp Vs Marijuana

Both hemp and cannabis are different species of the same plant. The scientific name of this plant is Cannabis sativa L., but it is more commonly known as marijuana. While they are both technically cannabis, different cultivation techniques have rendered them with vastly different properties. When it comes to the difference between hemp and cannabis, there are two main differences:

Appearance
The main difference can refer to the appearance of both plants. Cannabis tends to be bushier, shorter, darker green in colour and with wider, rough-edged leaves. On the other hand, hemp is taller like bamboo and has brighter colours with narrower leaves.
Purpose
People mostly use cannabis for its flowers, where cannabinoids such as CBD and THC are produced in high concentrations. Due to the high THC content of most of cannabis strains, cannabis flowers are used to manufacture pharmaceutical cannabis-based products, available only with a medical prescription and for recreational purposes, in countries where it’s tolerated. On the other hand, people use hemp’s stalk and seeds for a variety of other reasons. This can include the textile industry, for architecture, personal care products, foods, medicines and more. While hemp has a THC content lower than 0.3%, marijuana is abundant with THC ranging between 1% and 35%, resulting in its restrictive uses and legality. THC and CBD contents within the plant are strictly related: if one increases in concentration, the other decreases, and vice versa. For this reason, hemp plants are the perfect source of CBD for the manufacture of CBD products.

Organic Cultivation

Hemp plants are bio-accumulators, meaning they have the ability to absorb all kinds of nutrients from its surrounding environments including air, water and especially soil. It is crucial that the CBD product you buy comes from an organic hemp plant. The main reason is that an organic plant’s growth is all natural and is never interfered by any chemical. Synthetically cultivated plants are full of toxic substances like pesticides and herbicides. The bio-accumulation property of the plant will absorb all the toxins, making the cannabinoid extracts from the plant also full of toxins. The list of risks involved with using non-organic CBD oil products is long, and this is why it is crucial to look for a product that comes from an organic source.

Manufacture Process

Beside the cultivation, the whole process of manufacturing CBD products has to respect some criteria, ensuring a standard in quality and stability. The extraction process plays a key role in the quality of the CBD used to manufacture the products. There are several ways of extracting CBD and other cannabinoids from hemp plants. The two most commonly used are CO2 and alcoholic solvent extraction. Both of them result in different products, known as full spectrum, broad spectrum or isolated CBD.

CO2 Extraction

CO2 extraction can be the most common due to the safety and purity of the final product. This method uses pressurised carbon dioxide (CO2), which is compressed into a supercritical cold liquid state in order to extract the purest form of CBD. It also has the ability to destroy the plant waxes. This method eliminates all the other components of the plant, including THC, making CBD the only final product. This is the best method if they aim to produce pure, or isolated, CBD oils, creams, and other products. However, if this extract is enriched with other cannabinoids that don’t contain any traces of THC, such as terpenes, it can provide us with an almost complete entourage effect from full spectrum products.

Expensive
Pure CBD
THC Free
CO2 extraction method

Solvent Extraction

The second most common form of CBD extraction is using alcoholic solvents, but at times it can have some risks. This method involves the use of strong chemicals, such as pharmaceutical-grade ethanol. The method has quickly gained popularity since it can yield higher amounts of cannabinoids and other compounds of cannabis plant, like terpenes and flavonoids. This is maybe the best extraction method used to manufacture full-spectrum CBD oils, cosmetics, and edibles, ensuring the most natural copy of cannabis plant profiles within the final product.

Cheap
Full Spectrum CBD
Traces of THC
solvent ethanol extraction method

GMP Certification

In order to ensure a standard in quality, the cannabis industry has therefore introduced the “Good Manufacturing Practice (GMP)” certification. The criteria to achieve the certification should protect the public health and safety of people by regulating production in all its steps. Thanks to this certification, we can ensure that we are receiving a safe product, representing a good reason for choosing a certain brand or product. The GMP process includes the following aspects:

  • Materials
  • Premises
  • Equipment
  • Storage
  • Record Keeping
  • Staff Training
  • Hygiene
  • Complaints management
  • Product Development
gmp certified icon 140x140

Brand Reputation

When you are prepared to choose a company as your CBD product distributor, you must be aware of their morals, vision and business standards. Moreover, there are a lot of scammy companies, especially online, selling fake or impure CBD products. For this reason, we’ve highlighted the main criteria to understand what a trustworthy CBD brand has to provide its customers.

Services

Any reputable company, particularly one that sells health products, such as CBD products, should have a customer service representative and a good website. Both of them should be there to answer customers’ questions. In addition to being able to answer basic questions, like how long shipping will take, companies who care will answer the basics about shelf life, storage, allergens, and dosing. This should always be available by direct contact with the company through email, or through the chat generally available on the brand website.

Moreover, CBD brands that test their products and provide proof of the results can save you some time, money, and effort. Honest manufacturers have nothing to hide, and most of them are eager to prove to you that their products are clean, safe, legal, and legitimate. As a second level of transparency, most of the brands allow their customers to leave a review of the purchased product, in order share their experience to potential customers.

Customer Reviews

Every company who claim to be the best on the market should always have a proof of it. Not only that, but a reputable brand will allow customers to share their reviews and experiences on the product. By adding more points to reputability, they can use a system where it shows that verified have purchased the product in question. This is a useful and insightful way of how others have experienced the product as well as the problems they may have experienced which you may want t avoid. Reviews won’t always guarantee the quality of the product, but this is a good way of getting to know the brand. It is also widely avaible on multiple platforms, not just their website, such as Trustpilot, Facebook, YouTube , blogs and more.

Portfolio of Products

Today’s cannabis consumers are flooded with options, such as oils, edibles, capsules, creams, e-liquids, and more. In order to remain competitive, it is important to choose a distributor that offers you a selection of products, according to the main absorption methods and bioavailability.

Product Lable

One of the biggest problems regarding labelling is that companies can mislead their customers. Especially when it comes to the CBD quantity on their bottle and on the spectrum of cannabinoids present in the final product. First of all, some products (particularly those sold on Amazon) are simply lying about their content, for example just listing the amount of CBD in each dropper, and not providing information about the CBD amount and concentration in the whole bottle. It is also important to look for products that show how much CBD a single drop contains, not just the amount in the whole bottle. The milligrams of CBD within a drop can vary according to the serving dropper, that can contain between 20 to 30 drops. If the hole of the dropper is larger, one drop released will be bigger, containing more milligrams of CBD, compared to a smaller dropper.

For example, myCBD CBD oil has 300 drops per bottle, while Enecta has 390 drops in every bottle of its CBD oil. Having in both products 1000mg of CBD in 10ml of oil, with some quick mathematic we will have: 1000 / 300 = 3.3mg of CBD in each drop of CBD 10% of myCBD and 1000 / 390 = 2.5mg of CBD per drop in the Enecta CBD oil 10%. These calculations are important to understand how many milligrams of CBD you take during the day, especially in cases where you switch to another CBD brand or concentration of oil.

Moreover, many companies claim their CBD products are made of full-spectrum cannabis extracts, while though they use CO2 as the extraction method to extract CBD from the plant. As we’ve seen above, CO2 extraction is used to produce the purest form of CBD, and it doesn’t allow any other cannabis compound to be present in the final extract. For this reason, these types of products are called isolated CBD products. However, many CBD brands want to replicate the entourage effect, produced by the combination of all cannabinoids and other compounds of cannabis plant, by adding terpenes to the final product. However, the CBD product obtained by this method will only contain one isolated cannabinoid (CBD) and some terpenes, representing just a part of the whole cannabis profile. This is way this kind of product should be properly called “broad-spectrum CBD products“.

Finally, CBD companies should also indicate the list of the ingredients, how to use the product, where it has to be stored, some dosage recommendations and the main warranties.

Health Claims

Companies should never claim that their products help or cure particular illnesses, avoid those that do this. Although CBD has plenty of benefits which are scientifically proven, the product should not intend to treat any specific disease. Ensure they are using the correct and rightful terms without making any unreasonable or unverifiable claims in relation to specific illnesses.

CBD oil will only be approved by the FDA as a health/food supplement, but never as a cure or treatment to medical conditions.

Prices of the products

While trying to find the most economical option when buying products, this should not be the case for CBD products. Given that the extraction methods are meticulous, it requires a very expensive process just to be able to extract high quality CBD extracts. Therefore, money should not be compromised on the quality of the product.

The prices of CBD products online will vary according to the extraction process, shipping cost, and brand name.

Reputable brands may set a higher price for their products, but also for their experience and quality of the products. If you prefer to pick a brand quickly, choose those who have been on the market long.

The general price of one milligram of CBD ranges between €0.60 and €0.80, so the concentration within the product will help you calculate how much it should actually cost. The price of CBD manly varies according to the extraction method used and the other ingredients with which CBD is mixed, in the cases of creams, e-liquids and edibles.

Third-party Lab Analysis

In order to ensure that the whole process of manufacturing CBD products has been properly followed, and that the final product is safe and stable in all its batches, any reliable brand will send its products to an unbiased laboratory to be tested. The lab results should be present on the company’s website, or at least should be available by contacting its customer service. The documents are known as “Certificate of Analysis (COA)” and will show every ingredient within the product. This will include the exact amount of each cannabinoid, as well as the presence of terpenes, flavonoids, dangerous moulds, chemicals, toxic pesticides, microbials, heavy metals, and other contaminants. If a company fails to provide these documents, run away and find another one, or check our brand evaluation.

Services

Any reputable company, particularly one that sells health products, such as CBD products, should have a customer service representative and a good website. Both of them should be there to answer customers’ questions. In addition to being able to answer basic questions, like how long shipping will take, companies who care will answer the basics about shelf life, storage, allergens, and dosing. This should always be available by direct contact with the company through email, or through the chat generally available on the brand website.

Moreover, CBD brands that test their products and provide proof of the results can save you some time, money, and effort. Honest manufacturers have nothing to hide, and most of them are eager to prove to you that their products are clean, safe, legal, and legitimate. As a second level of transparency, most of the brands allow their customers to leave a review of the purchased product, in order share their experience to potential customers.

Customer Reviews
Every company who claim to be the best on the market should always have a proof of it. Not only that, but a reputable brand will allow customers to share their reviews and experiences on the product. By adding more points to reputability, they can use a system where it shows that verified have purchased the product in question. This is a useful and insightful way of how others have experienced the product as well as the problems they may have experienced which you may want t avoid. Reviews won’t always guarantee the quality of the product, but this is a good way of getting to know the brand. It is also widely avaible on multiple platforms, not just their website, such as Trustpilot, Facebook, YouTube , blogs and more.
Wide Portfolio of Products
Today’s cannabis consumers are flooded with options, such as oils, edibles, capsules, creams, e-liquids, and more. In order to remain competitive, it is important to choose a distributor that offers you a selection of products, according to the main absorption methods and bioavailability.
Product Lable

One of the biggest problems regarding labelling is that companies can mislead their customers. Especially when it comes to the CBD quantity on their bottle and on the spectrum of cannabinoids present in the final product. First of all, some products (particularly those sold on Amazon) are simply lying about their content, for example just listing the amount of CBD in each dropper, and not providing information about the CBD amount and concentration in the whole bottle. It is also important to look for products that show how much CBD a single drop contains, not just the amount in the whole bottle. The milligrams of CBD within a drop can vary according to the serving dropper, that can contain between 20 to 30 drops. If the hole of the dropper is larger, one drop released will be bigger, containing more milligrams of CBD, compared to a smaller dropper.

For example, myCBD CBD oil has 300 drops per bottle, while Enecta has 390 drops in every bottle of its CBD oil. Having in both products 1000mg of CBD in 10ml of oil, with some quick mathematic we will have: 1000 / 300 = 3.3mg of CBD in each drop of CBD 10% of myCBD and 1000 / 390 = 2.5mg of CBD per drop in the Enecta CBD oil 10%. These calculations are important to understand how many milligrams of CBD you take during the day, especially in cases where you switch to another CBD brand or concentration of oil.

Moreover, many companies claim their CBD products are made of full-spectrum cannabis extracts, while though they use CO2 as the extraction method to extract CBD from the plant. As we’ve seen above, CO2 extraction is used to produce the purest form of CBD, and it doesn’t allow any other cannabis compound to be present in the final extract. For this reason, these types of products are called isolated CBD products. However, many CBD brands want to replicate the entourage effect, produced by the combination of all cannabinoids and other compounds of cannabis plant, by adding terpenes to the final product. However, the CBD product obtained by this method will only contain one isolated cannabinoid (CBD) and some terpenes, representing just a part of the whole cannabis profile. This is way this kind of product should be properly called “broad-spectrum CBD products“.

Finally, CBD companies should also indicate the list of the ingredients, how to use the product, where it has to be stored, some dosage recommendations and the main warranties.

Health Claims
Companies should never claim that their products help or cure particular illnesses, avoid those that do this. Although CBD has plenty of benefits which are scientifically proven, the product should not intend to treat any specific disease. Ensure they are using the correct and rightful terms without making any unreasonable or unverifiable claims in relation to specific illnesses.

CBD oil will only be approved by the FDA as a health/food supplement, but never as a cure or treatment to medical conditions.

Products Prices
While trying to find the most economical option when buying products, this should not be the case for CBD products. Given that the extraction methods are meticulous, it requires a very expensive process just to be able to extract high quality CBD extracts. Therefore, money should not be compromised on the quality of the product.

The prices of CBD products online will vary according to the extraction process, shipping cost, and brand name.

Reputable brands may set a higher price for their products, but also for their experience and quality of the products. If you prefer to pick a brand quickly, choose those who have been on the market long.

The general price of one milligram of CBD ranges between €0.60 and €0.80, so the concentration within the product will help you calculate how much it should actually cost. The price of CBD manly varies according to the extraction method used and the other ingredients with which CBD is mixed, in the cases of creams, e-liquids and edibles.

Third-party Lab Analysis
In order to ensure that the whole process of manufacturing CBD products has been properly followed, and that the final product is safe and stable in all its batches, any reliable brand will send its products to an unbiased laboratory to be tested. The lab results should be present on the company’s website, or at least should be available by contacting its customer service. The documents are known as “Certificate of Analysis (COA)” and will show every ingredient within the product. This will include the exact amount of each cannabinoid, as well as the presence of terpenes, flavonoids, dangerous moulds, chemicals, toxic pesticides, microbials, heavy metals, and other contaminants. If a company fails to provide these documents, run away and find another one, or check our brand evaluation.

Our Ranking

To get a better overview of CBD products we decided to analyse 10 of the most popular brands producing and selling CBD oil in Europe. We took several factors into consideration to create a comparison table, which can help you choose a CBD product.

We dedicated roughly 60% of our evaluation on the product itself. The factor includes the price, clarity and availability of a dosing system, the quality, the entourage effects of cannabinoids tests for its quality. Additionally, we also looked at the overall consumer experience which includes the services offered, how well they are implemented, the ratings from consumers as well as third party expert opinions.

The other part of our evaluation comes from the producers of the CBD oil. For example, if they have obtained a sanitary registration, if they are GMP (Good Manufacturing Practice) certified as well as if the CBD oil offered is a registered food supplement. Finally, we have also analysed the website to evaluate if it is user friendly, such as the languages available, the payment options and if they are encrypted according to international standards.


Reset

Our RankingImageProduct NameBrandsTagsRatingAttributesPriceAction
1º Placemycbd sublingual cbd oil 2% with box 450x538CBD Oil 2% | myCBD, , ,

5.00 out of 5

Sublingual

Food Supplement

200 mg

Low

Below 0,2%

10 ml

Sunflower Oil

Full Spectrum

Ethanol Extraction

Available

0.10 €

19,00 Go to Shop
2º Placemycbd sublingual cbd oil 10% with box bilingual 450x538CBD Oil 10% | myCBD, , ,

5.00 out of 5

Sublingual

Food Supplement

1000 mg

High

Below 0,2%

10 ml

Sunflower Oil

Full Spectrum

Ethanol Extraction

Available

0.07 €

69,95 Go to Shop
3º Placeendoca sublingual cbd oil 3%bottle box lateral 450x538Hemp Oil Drops 3% CBD | Endoca, , ,

5.00 out of 5

Sublingual

Not Registered

300 mg

Low

Free

10 ml

Hemp Seed Oil

Broad Spectrum

CO2 Extraction

Available

0.09 €

28,00 Go to shop
4º Placeendoca sublingual cbd oil 15% bottle box lateral 450x538Hemp Oil Drops 15% CBD | Endoca, , ,

0 out of 5

Sublingual

Not Registered

1500 mg

High

Free

10 ml

Hemp Seed Oil

Broad Spectrum

CO2 Extraction

Available

0.08 €

129,00 Go to Shop
5º Placemedihemp sublingual cbd oil 2.5% 10ml bottle box lateral 450x538Organic Hemp Complete 2.5% | MediHemp, , ,

0 out of 5

Sublingual

Food Supplement

250 mg

Low

Below 0,2%

10 ml, 30 ml

Hemp Seed Oil

CO2 Extraction

Broad Spectrum

Available

0.07 €

16,50 Go to Shop
6º Placemedihemp sublingual cbd oil 5% 10ml bottle box lateral 450x538Organic Hemp Complete 5% | MediHemp, , ,

2.00 out of 5

Sublingual

Food Supplement

500 mg

Medium

Below 0,2%

10 ml, 30 ml

Hemp Seed Oil

CO2 Extraction

Broad Spectrum

Available

0.07 €

33,50 Go to Shop
7º Placemedihemp sublingual cbd oil 10% 10ml bottle box lateral 450x538Organic Hemp Complete 10% | MediHemp, , ,

3.00 out of 5

Sublingual

Food Supplement

1000 mg

High

Below 0,2%

10 ml, 30 ml

Hemp Seed Oil

CO2 Extraction

Broad Spectrum

Available

0.07 €

69,50 Go to Shop
8º Placemedihemp sublingual cbd oil 18% 10ml bottle box lateral 450x538Organic Hemp Complete 18% | MediHemp, , ,

4.00 out of 5

Sublingual

Food Supplement

1800 mg

Intense

Below 0,2%

10 ml

Hemp Seed Oil

CO2 Extraction

Broad Spectrum

Available

0.07 €

127,50 Go to Shop
9º Placeenecta sublingual cbd oil 3% with box front 450x538CBD Oil 3% | Enecta, , ,

0 out of 5

Sublingual

Food Supplement

300 mg

Low

Free

10 ml

Hemp Seed Oil

Isolated / Pure

Available

0.07 €

19,95 Go to Shop
10º Placeenecta sublingual cbd oil 10% with box front 450x538CBD Oil 10% | Enecta, , ,

0 out of 5

Sublingual

Food Supplement

1000 mg

High

Free

10 ml

Hemp Seed Oil

Isolated / Pure

Available

0.05 €

49,95 Go to Shop
11º Placeenecta sublingual cbd oil 24% with box front 450x538CBD Oil 24% | Enecta, , ,

0 out of 5

Sublingual

Food Supplement

2400 mg

Intense

Free

10 ml

Hemp Seed Oil

Isolated / Pure

Available

0.05 €

119,00 Go to Shop

Resume

The conclusion we have reached is that myCBD and Endoca are currently offering the most complete package in the CBD oil market.